PROMOTE YOUR PRODUCT AWARENESS TO THE PUBLIC
It used to be that people needed products to survive. Now products need people to survive.” Nicholas Johnson
Since the goal of marketing is to make the product or service widely known and recognised to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. NHC School of Business offers Professional diploma in Marketing Management that has been designed to give marketing and sales professionals an in-depth exposure to various components of marketing functions and the latest practices in this discipline. It will help participants to formulate their strategy for winning customers and achieving their targets. BOOST YOUR PRODUCT SALES AND REVENUE GROWTH. The world of marketing is changing everyday and for marketers to have a competitive edge, they need a professional training that reflects the best of today’s marketing theory and practices. The Professional Diploma in marketing management programme offered by NHC School of Business is the gold standard marketing credential as its content and curriculum consistently reflect the latest changes in today’s marketing theory and practice. This programme is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build their knowledge and skills in marketing with a future marketing management role in mind. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development. NHC School of Business Professional Diploma in Marketing Management is your right choice to launch or develop a successful career in Marketing
DIPLOMA OBJECTIVES
On completion of the programme, candidates are equipped with
• Marketing principles and customer relationship management
• Essential to advanced sales management and marketing skills
• The marketing research process, sampling, data collection, and data analysis
• Marketing mix
• Analytical skills of marketing
• Integrated marketing framework and its applications to marketing strategy
• Marketing strategy related to product policy, pricing, channels of distribution, and promotion
DIPLOMA Structure
The Professional Diploma in marketing management programme offered by NHC School of Business aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities. Diploma Content
Part 1: Understanding Marketing Management
Defining Marketing for the 21st Century
Developing Marketing Strategies and Plans
Part 2: Capturing Marketing Insights
Gathering Information and Scanning the Environment
Conducting Marketing Research and Forecasting on Demand
Part 3: Connecting with Customers
Creating Long-term Loyalty Relationships
Analyzing Consumer Markets
Analyzing Business Markets
Identifying Market Segments and Targets
Part 4: Building Strong Brands
Creating Brand Equity
Crafting the Brand Position
Competitive Dynamics
Part 5: Shaping the Market
Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
Part 6: Delivering Value
Designing and Managing Integrated Marketing
Managing Retailing, Wholesaling, and Logistics
Part 7: Communicating Value
Designing and Managing Integrated Marketing Communications
Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Part 8: Creating Successful Long-Term Growth
Introducing New Marketing Offerings
Tapping into Global Markets
Managing a Holistic Marketing Organization
Professional Recognition
The Professional Diploma in Marketing Management is recognition of the knowledge and success gained in the subject and provides evidence of a milestone award en route to Eton University MBA degree or a significant stand-alone achievement. Nominal Hours
36 hours
Mission:
“In order to succeed, we must first believe that we can.” Nikos Kazantzakis
Here we believe that everyone can. GET PREPARED FOR THE MARKETING CAREER CHALLENGES
Our mission is to help you be a creative and wise marketer enough to promote your products with the proper marketing tactics. Through NHC School of Business Professional Diploma in Marketing Management, we enable you to utilize various types of marketing approaches that can be applied directly to your organization. Awards
Upon successful completion of the program, participants will be conferred the Professional Diploma in Marketing Management Notting Hill College. Get Benefit Of:
Quality materials that serve as a reference after the course
Well-developed curriculum to meet today's workforce needs. Affordable fees
Notting Hill College established reputation for excellence
