10/10/2026
Gen Z buyers lead every generation on affordability trade-offs
It's interesting to see Gen Z emerging as the most flexible generation when it comes to homeownership—willing to make affordability trade-offs, cut back on spending, and opt for smaller homes to get into the market. Canadians, in particular, are showing the greatest openness to downsizing, while buyers in the UK are less inclined to make these compromises. As someone who works closely with buyers at every stage, I see firsthand how adapting expectations can open doors to new opportunities, especially for those entering the market for the first time.
https://www.roomvu.com/agent-news/jeff-radun/2092125-Gen-Z-buyers-lead-every-generation-on-affordability-trade-of