10/21/2026
Every year, I question whether attending Real Brokerage’s RISE conference is worth it. It’s expensive, it takes us away from our businesses and families, and there’s always something happening back home that needs our attention.
I don’t come to these conferences expecting to meet 1,000 agents or return home with some life-changing revelation.
I enjoy hearing where Real is headed, the technology they’re developing, and the tools we can use to run our businesses better. Some of the things announced this week were pretty impressive.
But one of my favourite parts of these conferences is connecting with other agents who challenge the way I think about our business. I had a few conversations this week with agents who are doing things differently, some of them better than we are. And I walked away thinking about things we could be doing differently for our clients, our team, and our business.
And having our team here makes the trip even better. We spend so much time working together, putting out fires and dealing with everyone else’s problems, that it’s nice to get away and spend time together without the usual distractions.
The older I get, the more I realize how easy it is to become comfortable doing things the way you’ve always done them, especially when they’ve worked for you.
Now the challenge is actually doing something with what we’ve learned instead of going home, getting buried in work, and forgetting half of it by next week.
And if nothing else, at least we got a few good days in Vegas with the team. 🙂💙
