Branding by Beth

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Canada
Calgary, AB
Branding by Beth

Building brand guides and website design for growing businesses and ambitious entrepreneurs. Now more than ever your services need to be online.

Let’s work together to build thoughtful branding, modern website design and social strategy that sticks. It's time to learn how to properly brand and market your small business with confidence. Book a call with me to bring your ideas to life.

10/29/2026

A haunted house, but it’s just the horrors of trying to DIY your entire business. 👻💀

-> You thought building your own website would save you money.

Instead, it’s midnight, your mobile layout is doing something completely unexplainable, you’ve got 37 browser tabs open, and you’re questioning every decision that led you here.

-> And don’t even get me started on the logo you spent all weekend designing, only to see it on someone else’s Instagram. 🫠

Look, I’m all for business owners learning new skills, experimenting with AI, and making the most of the tools available to them.

But your time has value, too. 👏 👏 👏

And sometimes the smartest business decision is knowing when to hand something over to someone who does it for a living. 👋

So tell me, which of these business-owner nightmares have you experienced? 🎃

And if your brand or website is currently giving you the creeps, you know where to find me. 🕷️

brandingbybeth.com 😎

10/19/2026

Would you hire your own business? 👀

A little perspective shift for you today.

Imagine stumbling across your business for the very first time.

You don’t know the owner. You haven’t heard the story. All you have is what’s in front of you.

Would you understand what they offer?
Would you trust their expertise?
Would you feel confident reaching out?

We spend so much time working in our businesses that sometimes we forget what they look like from the outside.

And here’s the thing: your branding and website aren’t just about looking good. They’re about helping the right people understand who you are, what you do, and why they should work with you.

So, here’s your little homework assignment. ✨

Take a look at your website today, but pretend you’ve never seen it before.

Would you hire you?

And if you’re not quite sure, maybe it’s time for a fresh set of eyes.

That’s where I come in. 😉

Branding, website design & strategic audits for businesses ready for their next chapter.

→ brandingbybeth.com

09/23/2026

She asked for perfect mathematical symmetry.
Challenge accepted. ✅✨

Golden Ratio was such a fun example of what happens when strategy comes before design. We took ideas around clarity, direction + mathematical proportion and turned them into a brand that feels thoughtful, polished and completely in align with the client.

And the best part? We landed on the concept in the first presentation. ✨

Swipe through to see how we got there →
Brand Foundations · Now booking October projects.

09/15/2026

Follow the dots… 👀

What does your business need next?

👍 Maybe you’re building something BIG and want your brand + website working together from day one.

👌 Maybe you need a polished online home you can confidently send people to.

🙌 Or maybe it’s finally time to retire the DIY logo and give your business a brand that feels like you.

Good news: I have availability starting October 1st. ✨

Three different starting points. One goal: giving your business what it needs for where you’re going next.

Not sure which path is yours? Send me a DM and tell me what you’re working on. 😎

09/08/2026

Your business is growing. Your website should be ready for what’s next. ✨

But that doesn’t mean every business needs the same solution.

Maybe you need a polished home online that you can build from.

Maybe your business has evolved and your current website simply hasn’t kept up.

Or maybe you’re building something BIG and want the strategy, branding + website done right from the start.

That’s why I offer three different website experiences, designed to meet your business where it is and support where you’re going next.

Swipe through to find your fit. →

Not sure which one you need? Send me a message and tell me a little about your business. I’m always happy to point you in the right direction. 🤍

08/27/2026

A website can have a LOT of information and still leave people unsure what to do next. 👀

For this Community Giveback Mini Audit, I reviewed Canadian Promo Company and focused on three big opportunities:

✨ Make branded merchandise + promotional products the clear focus
✨ Replace generic AI imagery with real products and client work
✨ Simplify the path from browsing to requesting a quote

The biggest takeaway? Their homepage needs to work more like a highlight reel —> clearly showing what they offer, who they serve, where they work, and why someone should choose them over ordering directly from a supplier.

Sometimes the fix isn’t “add more.”
It’s clarify, simplify, and make the next step easier.

🤍 I offer complimentary Mini Audits every month through my Community Giveback Program. Apply through the Community Giveback page on my website.

08/13/2026

Your brand colours should be beautiful AND accessible.
One thing I consider when building a brand (and especially when that brand moves onto a website) is colour contrast.

Those softer tones you love? Keep them! Just add a strong dark neutral. The issue isn’t the colour itself, it’s how and where you use it.

Text, buttons, navigation and other important information need enough contrast to be easy to read and interact with.

And thankfully, you don’t have to guess if it’s working. 😆

The free WebAIM Contrast Checker lets you enter your text + background colours and quickly see how they measure up against accessibility guidelines.

It’s a tiny check that can make a big difference in how people experience your brand.

Keep the colour. Check the contrast. ✨

Save this one for your next website update -> and tell me: how did you test go!? Pass or fail?! 👀 ✅❎

Address

Calgary, AB

Website

http://www.brandingbybeth.com/

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