Ironwill360

10/21/2026

Market Research Request.

Hey everyone!

I've made an exciting decision! I'm taking the next step in my journey as an author and self-publishing my next two books, I WILL and WHEN THEY SPEAK YOUR NAME.

I'm currently doing a little market research, and I'd genuinely appreciate your thoughts and feedback on the two book covers.

Self-publishing gives me greater creative control, allows me to move forward with production much faster, and, most importantly, provides a greater financial return that I can put right back into something very close to my heart.

As many of you know, 100% of the proceeds from my books go toward supporting PTSD-related charities that help our first responders and military personnel. The more I can generate through these books, the more I can give back to those who have given so much of themselves in service to others.

Both books are nearing completion, and I'm hoping to have them available within the next month!!

So, here's where I could use your help.

Take a look at the two covers. What do you think? Which elements catch your attention? Is there anything you would change or improve?

Please feel free to leave your thoughts in the comments below, or send me a private message if you'd prefer. I'm open to constructive feedback because I want these books to be the very best they can be.

These books represent years of experience, some difficult personal journeys, and a genuine desire to make a difference in the lives of others.

Thank you for taking a few moments to help me with something that means so much to me. Your support, encouragement and friendship are sincerely appreciated.

Two books. One mission. To turn lived experience into hope, leadership and meaningful support for others.

I Can. I Must. I Will.

Doug

10/16/2026

I'm proud to share that my third book, IRONWILL 360° Leadership: A Blueprint for Level 5 Unicorn Leadership, is helping hundreds of new and experienced leaders grow, lead and make a difference.

But what makes me even prouder is that 100% of the profits are being donated to charities supporting first responders and military personnel living with PTSD.

My goal has always been simple: develop better leaders, inspire stronger people and give back to those who have given so much of themselves in service to others.

I invite you to join me in supporting a cause close to my heart while investing in your own leadership journey.

Together, we can make a difference and continue to .

DP

https://www.routledge.com/IRONWILL-360deg-Leadership-A-Blueprint-for-Level-5-Unicorn-Leadership/Pflug/p/book/9781041073970
https://www.routledge.com/IRONWILL-360deg-Leadership-A-Blueprint-for-Level-5-Unicorn-Leadership/Pflug/p/book/9781041073970?source=shoppingads&locale=en-GBP&CustomerType=new_customer&fbclid=IwdGRjcAU_agdleHRuA2FlbQEwAHBkb2YFYWRpZAGrNml_yCoCc3J0YwZhcHBfaWQMMzUwNjg1NTMxNzI4AAEeN7d21rxIO9CXwjaUkO3Hlg48IemZoPPIHm_zWlGNNVedQhLRpGg0h2hpXcY_aem_LRJpxBZzMmfSIHcrkhtTvQ&utm_medium=paid&utm_source=fb&utm_id=120239072092110482&utm_content=120242114995630482&utm_term=120242114995530482&utm_campaign=120239072092110482&media_type=image

THE BLUEPRINT FOR EXTRAORDINARY LEADERSHIP IS IN YOUR HANDS—ARE YOU READY TO RISE? The world doesn’t need more managers. It needs bold, resilient, high-impact leaders—the kind who don’t just climb the ranks but transform the teams and organizations they lead. In IRONWILL 360° Leadership: A ...

10/14/2026

Words cannot accurately reflect the incredible honour of having:
Bob Fabien "BZ" Zinga
CISSP-ISSMP, C|CISO, PMP - U.S. Navy Information Warfare Commander🇺🇸🇮🇷🇺🇦 of 'Leadership & Success Podcast with Coach BZ" join my team and write the forward for this my next (5th) book. Remember, 100% of the proceeds go to support first responder and military PTSD related charities. Stay tuned for a mid-October release.

Book Cover designed with ChatGPT

10/11/2026

After nearly three decades in policing, 30 years coaching elite athletes, and a lifetime spent mentoring and developing leaders, I've learned something that has stayed with me throughout my career.

**Leadership doesn't begin with a title or a position. It begins with character, how we conduct ourselves, the decisions we make, and how we treat people along the way.**

That belief became the foundation of my first book, **FINDING YOUR GRANITE: My Four Cornerstones of Personal Leadership.**

I wrote this book to share some of the experiences that shaped me, including the challenges I faced, the mistakes I made, the successes I enjoyed, and, perhaps most importantly, the lessons I learned along the way.

Throughout my life, I've tried to remain grounded in four personal leadership principles:

🔹 HONOUR
🔹 INTEGRITY
🔹 PASSION
🔹 ACCOUNTABILITY

These aren't simply words I put into a book. They're principles I've tried to live by, both personally and professionally. Have I always gotten everything right? Absolutely not. But I've learned that leadership isn't about being perfect. It's about being accountable, learning from our experiences, and continuing to grow.

Through the book's four sections—*The Struggle, Dash Leadership, Four Cornerstones of Personal Leadership,* and *Rise Up and Excel*—I encourage readers to look back at who they were, reflect honestly on who they are today, and think carefully about the person they want to become.

My second book, **IRONWILL 360° Leadership: Moving Forward**, takes those principles a step further.

After spending years working with police officers, supervisors, athletes, coaches, and organizational leaders, I wanted to explore twelve emerging leadership trends and what they mean for those entrusted with leading others.

I believe we must first learn to lead ourselves before we can effectively lead, mentor, and develop the people who depend on us.

That's how these two books complement each other. One focuses on building the foundation of personal leadership. The other examines how we can build upon that foundation to become more effective leaders in an ever-changing world.

Whether you're a first responder, business leader, coach, educator, parent, or someone simply trying to become a better version of yourself, I believe there's something in these books that may help you along your journey.

**FINDING YOUR GRANITE**
Discover the four cornerstones of personal leadership and reflect on the principles that guide your life.

**IRONWILL 360° LEADERSHIP: MOVING FORWARD**
Explore twelve emerging leadership trends and the responsibility we share to develop, mentor, and inspire others.

If either book interests you, I've included a QR code for each in the accompanying graphic. Simply scan the appropriate code to learn more or purchase a copy.

And if you've already read either book, I'd genuinely appreciate hearing what you thought and whether something within its pages made a difference in your life.

At the end of the day, that's why I write. Not simply to sell books, but to share experiences, encourage reflection, and hopefully help someone else along the way.

**I CAN. I MUST. I WILL.**

Douglas P. Pflug



Graphic created with ChatGPT

10/11/2026

📚 I'M LOOKING FOR A FEW EXTRAORDINARY PEOPLE TO HELP MAKE A DIFFERENCE!

AN INVITATION TO JOIN MY BOOK REVIEW & EDITORIAL TEAM

I'm approaching the final stages of publishing my fifth book, WHEN THEY SPEAK YOUR NAME — Who Will Have Benefited Because You Lived?

Before it reaches the world, I'm inviting members of my LinkedIn community to help make this book truly exemplary.

I'm seeking thoughtful, honest individuals willing to read my manuscript and provide an independent, professional review.

I'm not looking for people to tell me what I want to hear. I'm looking for people willing to tell me what I NEED to hear.

People who will challenge my thinking, identify opportunities for improvement, and help strengthen the message.

This book explores leadership, character, courage, service, resilience, and the legacy we leave behind.

At its heart is one defining question:

"Who will have benefited because I lived?"

❤️ ALL PROCEEDS WILL SUPPORT CHARITABLE EFFORTS HELPING FIRST RESPONDERS AND MILITARY PERSONNEL LIVING WITH PTSD.

These men and women chose to serve others, often at tremendous personal sacrifice. Many continue carrying invisible wounds long after their service ends.

I want this book to do more than inspire. I want it to make a meaningful difference.

HERE'S MY INVITATION:

I'm seeking reviewers from leadership, policing, military service, emergency services, healthcare, education, business, mental health, and everyday life.

I'm asking for honest feedback within approximately THREE WEEKS of receiving the manuscript.

I can provide an advance editorial PDF copy as early as tomorrow.

WHAT'S IN IT FOR YOU?

Although voluntary, your contribution deserves recognition.

With your permission, I'll publicly acknowledge your involvement, highlight your professional background, and promote a charity, nonprofit, organization, or worthy cause important to you.

Your insights will help strengthen a book dedicated to helping those who dedicated themselves to serving others.

ONE FINAL THOUGHT...

Throughout my leadership career, I've learned that excellence rarely happens in isolation.

I don't need people who agree with me. I need people who care enough to help me get it right.

Interested? Comment "I'M IN" below or send me a private message.

Please share this invitation with anyone whose experience and perspective could make a difference.

Because one day, when someone speaks our name, I hope they'll remember not simply what we accomplished, but who benefited because we lived.

With gratitude,

Douglas P. Pflug
Author | Leadership Educator | PTSD Advocate
Founder, IRONWILL 360° Leadership

I CAN. I MUST. I WILL.

10/10/2026

🔥 TWO BOOKS. ONE PURPOSE. ONE INCREDIBLE JOURNEY. 🔥

What if the greatest measure of your life isn't what you accomplish, but who becomes better because you lived?

For more than 35 years, I've dedicated my life to leadership, policing, elite sport, mentorship, and helping others discover the strength within themselves.

I've witnessed extraordinary courage, incredible triumphs, devastating struggles, and the remarkable resilience of the human spirit.

I've also faced battles of my own that have forever changed how I see leadership, mental health, purpose, and legacy.

Those experiences inspired two books that tell one complete story.

📕 I WILL — Where Champions Are Built

A powerful journey into mental toughness, discipline, resilience, and leadership under pressure. Real stories. Real challenges. Practical strategies to rise above adversity and become the person you're capable of being.

📙 WHEN THEY SPEAK YOUR NAME — Who Benefited Because You Lived?

A deeply personal exploration of character, service, healing, and the legacy we leave behind. Because success isn't simply about what we achieve. It's about the lives we touch along the way.

One book teaches us how to become stronger. The other challenges us to use that strength to make others stronger.

Together, they represent everything I've learned about leading, living, overcoming adversity, and making our time on this earth count.

And there's another purpose behind these pages: continuing my commitment to supporting PTSD awareness, healing, and charitable causes.

🇨🇦 Proudly written in Canada. Inspired by a lifetime of service.

📚 COMING SOON!

I'd love your help getting these messages into the hands of people who need them.

❤️ Like this post if you believe leadership and legacy matter.

🔁 Share it with someone who has made a difference in your life.

💬 And answer one question in the comments:

When people speak your name, what do you hope they'll remember?

I CAN. I MUST. I WILL.

Douglas P. Pflug
Ironwill 360° Publishing
🌐 www.RiseUpAndExcel.ca

10/07/2026

FIVE BOOKS. ONE MISSION.

Five books shaped by more than three decades of leadership, policing, coaching, mentoring, resilience and service.

From Finding Your Granite to the upcoming I WILL and When They Speak Your Name, each represents a different chapter—but one mission:
Leave people better than we found them.

And now that mission goes even further: 100% of book proceeds will support first responder and military PTSD-related charities.

Why five books? Why now? And what do I hope they leave behind?

Read the full story: https://riseupandexcel.ca/blog/f/five-books-one-mission

FIVE BOOKS. ONE MISSION.
— Douglas P. Pflug

I CAN. I MUST. I WILL.

09/19/2026

Turn 60 this week!!! Been a helluva year of personal and mental growth. SGB saved me and finally turned down the "PTSD noise" and brought "light to my darkness" Truly looking forward to this milestone and line in the sand for new beginnings.

07/09/2026

If you are friends with me, you should be aware of my sentiments regarding Veterans so I am bringing it up. I am fairly confident that I already know two individuals who will assist, but I am hopeful that I will receive more responses, as this is a pressing concern.

Twenty-two Veterans succumb to their struggles daily. May I request that two friends or family members copy and repost this message?

Someone's life may depend on it. ❤️‍🩹

Call:

Veterans Crisis Line
Dial 988 then press 1
OR
Veteran's Hotline
800-273-8255

I am asking for just two individuals to respond with 'done'

PS - I'm extending this to First Responders, Fire Fighters, Correctional and Police officers.

Posted at the request of my friend.

Please speak to a friend or a professional who will listen if you feel the wall closing in...