Dan Lee

Directions Website

Founder of Plum Property & Plum Partners

12/11/2026

Most agents sell investment properties and hand the management away. Business owners keep the rent roll, build recurring income, and create an asset that's worth millions.

11/11/2026

The market has changed, but the opportunity hasn't. The agents who adapt now will be the ones winning when everyone else is waiting.

11/11/2026

Built on reputation, relationships, and hard work, Justin Hicks has created a standout brand that's turning heads for all the right reasons. It was great to visit Hicks Real Estate and see firsthand what's possible when great agents back themselves and build something of their own.

10/11/2026

Agents that don’t change their behavior are going to struggle.

10/11/2026

Buyers and sellers are getting advice from ChatGPT. The agents who learn how to navigate that conversation and stay consistent when prospecting gets harder will be the ones who win this market.

09/11/2026

The bigger your team gets, the less you can control everything yourself. Great leadership starts when you learn to trust people, delegate properly, and let them succeed on their own.

08/11/2026

I don't hire based on experience, I hire based on attitude. Give me someone with grit, work ethic, and hunger, and I'll give them every tool they need to succeed.

08/11/2026

When everyone is fearful, opportunities appear. Great agents help buyers see what the headlines miss.

06/11/2026

POV: The fun stopped at management.

05/11/2026

It's all about the price. I know it's hard to fathom sometimes. You've got your property price at a level that others sold for only a month ago. Why isn't this one selling? Newsflash: the price has changed again. It's changing very rapidly. You have to keep edging your prices lower and lower in this market. It's unfortunate for the sellers, and it's difficult to have those conversations with them when you've just adjusted the price $50,000 or $100,000 only two weeks ago. But you have to edge it lower again. Otherwise, you're going to find this market REALLY tough.

Address

1 Swann Road
Taringa, QLD
4068

Website

https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

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