ICON Innovation Park

26/10/2026

ICON Morwell is exploring opportunities to allocate a suitable commercial lot for an experienced operator to establish and run a modern, all-weather indoor play and family activity centre.
Imagine a place where children and young people could:
🧗 Climb and explore
🏀 Play indoor sports
🎮 Enjoy interactive games
🎨 Create and learn
🎉 Celebrate birthdays
☕ Spend quality time with family and friends
We would love to hear from the Gippsland community:
👉 Would your family use a facility like this?
👉 What activities should it include?
👉 Which age groups need more facilities?
👉 How far would you travel to visit?
ICON Morwell also welcomes enquiries from experienced business operators, developers and investors interested in establishing and operating this type of facility within our master-planned industrial and commercial estate.
Subject to planning, commercial terms and site suitability, ICON may allocate a suitable lot to help bring this opportunity to life.
Let’s create a destination that supports Gippsland’s children, families and growing community.
🌐 [www.iconmorwell.com.au](https://www.iconmorwell.com.au/)

21/10/2026

ACKNOWLEDGEMENT

ICON Morwell sincerely thanks the Victorian Government, Regional Development Victoria and the Minister for Rural and Regional Development, Michaela Settle, for the $1.9 million Trunk Infrastructure Fund grant.

This support will assist in delivering important infrastructure connecting Princes Drive with ICON Morwell, helping the estate attract new businesses and investment, create local employment opportunities and contribute to Morwell and Gippsland’s growing economy. For more please visit www.iconmorwell.com.au

19/09/2026

🏗️ **WHAT WOULD YOU LIKE TO SEE AT ICON MORWELL?**

ICON Morwell **Gippsland’s largest new industrial precinct** covers approximately 100 hectares on Princes Drive.

Around **90 hectares** is planned for industrial development, with infrastructure construction underway to attract businesses, create local jobs and strengthen the regional economy.

The remaining **10-hectare Princes Drive frontage** has potential for future commercial and complementary uses.

**What would you like to see there?**

🛒 IKEA & Costco
🚚 A distribution or business hub
⚽ Sports or family entertainment
💡 Something else?

Share your ideas below and be part of the conversation about ICON’s future. 👇

**LIVE LOCAL, GROW LOCAL.**

📍 Princes Drive, Morwell
🌐 www.iconmorwell.com.au

*Future uses are subject to planning approval and commercial feasibility.*

11/09/2026

11/09/2026

🌟 A Bright New Chapter Is Taking Shape in Morwell

Morwell and the Latrobe Valley have always been built on hardworking people, strong industries and proud local communities.

Now, ICON Industrial—Gippsland’s largest new industrial precinct—is taking shape right here in Morwell, creating new opportunities for the future of our region.

ICON is designed to welcome manufacturers, trades, transport and logistics operators, warehousing and distribution businesses, builders, engineers, investors and other growing enterprises.

As these businesses establish and expand, ICON has the potential to create local jobs, support opportunities for our young people, generate work for local contractors and suppliers, and contribute to a stronger regional economy.

LIVE LOCAL, GROW LOCAL

What would you most like to see for the future of Morwell and the Latrobe Valley? Share your hopes with us below. 👇

📍 Princes Drive, Morwell
🌐 www.iconmorwell.com.au

28/08/2026

Good Day Morwell.

It’s so wonderful to see Stage 1 and 2 are shaping, civil construction work progressing aiming to deliver majority of services work before Christmas leaving internal road construction right from new year. Aiming settlement of individual lots by June 2027.

Really hoping the ICON Morwell will bring employment to the region and help industries to redefine the potential of the Latrobe Valley.

For more information please visit www.iconmorwell.com.au

30/04/2026

Welcome to ICON Industrial, Morwell.

Land now selling in Stage 3, starting from $250 per m2. Lot size from 1,012 m2 to 15,000 m2 to fit different size and industries.

30/04/2026

Welcome to ICON Industrial, Morwell. I am going to show you Morwell, Town of Gardens.