Roman Shersher

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Roman Shersher Expert and 18-year Real Estate Broker & Investor Roman has negotiated the buying and selling of hundreds of homes from coast to coast.

They say rates went up 3%.Canter's Deli: $24,400 in May. $35,700 the next bill. LADWP told KTLA they don't dispute the a...
10/20/2026

They say rates went up 3%.

Canter's Deli: $24,400 in May. $35,700 the next bill. LADWP told KTLA they don't dispute the amount.

That's not 3%.

UCLA puts the increase at 45% since 2023. Tier 1 base rates went from 22 cents to 27 since January of last year. that's a 23% increase!

Mine was about $1,500 last summer. This one came in at $2,350.

Here's what they don't tell you. Cross into Tier 3 and every kilowatt hour above that line bills at the top rate, which increases in the summer when you need it most. They never have to announce a rate hike for your bill to jump.

I own and manage property across the Valley, so I pulled the usage data on all of it. Two of my houses sat through the same heat wave with nearly identical daily usage and got completely different bills. The only difference was which side of that line they landed on. I had vacant properties running $650 every two months with nobody inside them.

Sewer is worse and nobody is watching it. The City already approved the schedule. 22% to start, six more increases through 2028, a typical household going from $75 every two months to about $155. They voted to DOUBLE it.

And water? We cut usage over 30%. Median household went from 12 HCF down to 7.98. Bills went up anyway, and another increase hits January 1.

Kenneth Mejia is investigating. Over 31,000 signatures got that.

If you haven't signed it yet, please do: https://www.change.org/p/cap-the-heat-tax-after-a-3-322-bill-demand-an-independent-audit-and-summer-rate-relief

My last post on Nexdoor got over 450 comments, and most of them were some version of "so what do I actually do about it."

So I wrote it down. Ten ways to lower your LADWP bill, nine of them free, starting with the two-minute check that tells you whether you have a rate problem or a house problem. Most people assume rate. A lot of them are house issues, have easy fixes and have no idea.

Facebook won't let me attach a document to a post. Put your email in the comments or DM me and I'll send it over today.

No charge and nothing to sign up for.

Cap the Heat Tax: After a $3,322 Bill, Demand an Independent Audit and Summer Rate Relief

When people move, there's usually an assumption built in: you sell the house you're leaving and put the money toward the...
10/06/2026

When people move, there's usually an assumption built in: you sell the house you're leaving and put the money toward the next one.

More owners are pausing on that this year and asking a second question β€” should I sell it at all, or keep it and rent it out?

We just published a post that walks through both paths: what each one actually nets you, what really changes the day you become a landlord, and when selling is simply the better call.

Read the full article: https://www.parkwayestate.com/blog/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move

The rates have gone berzerk the last 2 weeks. And these Fed hikes may not even work! Yes, i said HIKES. Historically, si...
09/25/2026

The rates have gone berzerk the last 2 weeks. And these Fed hikes may not even work! Yes, i said HIKES. Historically, since the Fed began using fed funds as its primary method for shaping rates back in the 1990s, only once has there ever been a one-and-done rate hike. Look for 2 more hikes. Here's todays' post from Elliott Eisenberg, the Bowtie Economist (great one paragraph newsletter to sign up for):

Hike Harm
Domestically generated inflation due to an overheated economy warrants rate hikes. But with the labor market weak enough that wage growth is declining and is now less than inflation, and with house prices barely rising, a hike is a mistake. Inflation pressures are being driven by three largely temporary exogenous supply shocks: tariffs, war (energy/food), and the AI buildout, and none of those pressures will lessen with rate hikes.

Email from Graphsandlaughs.net Hike Harm Domestically generated inflation due to an overheated economy warrants rate hikes. But with the labor market weak enough that wage growth is declining and is n

09/01/2026

AI can tell you a lot about a home. Here's what it can't tell you:

🏠 Condition β€” of the home, or of the homes its price comparisons are built on

🌳 Feel β€” how a street actually lives at rush hour or on a Saturday morning

🏫 School lines β€” one side of a street can feed a different school than the other

πŸ“ Position β€” a corner lot and a spot deep in the cul-de-sac aren't the same value

🚧 What hasn't been announced β€” the empty field that's about to become a development

And that's not the whole list. Every neighborhood has things you only learn by being there β€” or by talking to someone who has.

Read the full article: https://www.parkwayestate.com/blog/how-ai-is-changing-the-home-search-and-how-to-make-it-work-for-you

JUST LISTED FOR LEASE πŸ’₯ 1344 N Martel Ave  #3022 Beds πŸ›Œ 2 Baths πŸ›€ 1,238 πŸ“Offered at: $3,250 / Mo.Perched on the top floo...
08/20/2026

JUST LISTED FOR LEASE πŸ’₯

1344 N Martel Ave #302
2 Beds πŸ›Œ 2 Baths πŸ›€ 1,238 πŸ“

Offered at: $3,250 / Mo.

Perched on the top floor and bathed in natural light, this beautifully updated 2-bedroom, 2-bathroom corner unit is a rare find in the heart of the city, adjacent to Spaulding Square and just steps from the neighborhood's trendiest shops, restaurants, and nightlife. The kitchen has been fully renovated with quartz countertops, a new sink with water filtration, new hardware and fixtures, soft-close cabinetry, and brand-new stainless steel appliances. Both bathrooms have been updated, and the primary suite includes a new dual vanity and an above-shower heater for cooler days. New lighting and flooring run throughout, and a front-facing balcony overlooks the street below. Both bedrooms are spacious with ample closet space, and a walk-in storage/pantry adds extra convenience.

The building itself is secured entry for peace of mind, with a shared laundry room, recreation room, and a community pool. Two spacious tandem parking spots in a gated garage are included β€” a rare bonus in this walkable, amenity-rich pocket of the city. Live surrounded by the energy of one of the area's most sought-after neighborhoods, with everything you need right outside your door. Schedule your showing today β€” this one won't last.

08/17/2026

A quick snapshot of where things stand nationally at the midpoint of 2026:

πŸ“Š Median home price: $440,600 β€” up just 1.8% from a year ago
🏠 Inventory improved to about 4.6 months of supply
🀝 Nearly half of sellers are offering buyers concessions

Here's the thing, though: these are national averages, and real estate has never been more local. Your neighborhood, your price range, and your property type can look completely different from the headline β€” sometimes in the opposite direction.

The national numbers set the backdrop. What actually matters is what's happening on your street. Want a read on your area? Reach out anytime.

LEASED πŸ’₯πŸ’₯πŸ’₯6008 Carlton Way Hollywood3 Beds πŸ›Œ 2 Baths πŸ›€ 1,430 sfLeased at: $7,200 / mo. Another beautiful furnished home ...
08/13/2026

LEASED πŸ’₯πŸ’₯πŸ’₯

6008 Carlton Way Hollywood

3 Beds πŸ›Œ 2 Baths πŸ›€ 1,430 sf

Leased at: $7,200 / mo.

Another beautiful furnished home matched with the perfect long-term tenants!

We went through a thorough screening process to ensure our clients secured qualified, long-term renters who will truly care for the propertyβ€”because protecting your investment is always the priority.

This one checked all the boxes and we’re proud to deliver a seamless, successful lease from start to finish. πŸ‘πŸ”‘

Thinking about leasing your property? Let’s make it just as smooth (and successful) πŸ“ž

08/12/2026

Most agents keep buyer criteria in their head. It works until you have more than about eight clients.

I have 102. So I built something.

Twice a day β€” dawn and 4:30pm β€” the system pulls every new listing from MLS, scores it against every active buyer profile, and surfaces only the real matches. 3,600+ buyer-property pairs scored per run. Automatically.

But that's not the valuable part. The valuable part is what happens next.

For every match that clears the bar, it writes the outreach. A call script with talking points specific to that buyer and that property. A voicemail script. A text template. An email draft. Rate-buydown calculations if the numbers work. All personalized. All ready to send.

I open my phone in the morning and the work isn't just organized β€” it's drafted.

37 runs in 23 days. No deals closed from it yet β€” still early. But coverage is total, response time is near-zero, and nobody falls through the cracks because I forgot their criteria.

This pattern isn't limited to real estate. Any business matching supply to demand β€” recruiters, insurance brokers, wholesalers β€” can run the same architecture.

What's the one matching problem you're still doing manually, and writing every outreach from scratch?

Here are the latest housing market statistics for Los Angeles, CA! If you’d like more detail on the market, what’s avail...
08/06/2026

Here are the latest housing market statistics for Los Angeles, CA!

If you’d like more detail on the market, what’s available or how much your home might be worth, let’s set up a meeting to discuss!

For two years, the plan was basically the same for everyone: wait for rates to drop, then make a move. 🏑That dramatic dr...
08/04/2026

For two years, the plan was basically the same for everyone: wait for rates to drop, then make a move. 🏑

That dramatic drop never really came β€” but the market changed anyway.

Halfway through 2026, buyers in a lot of markets have more homes to choose from, more time to decide, and more room to negotiate than they've had in years. Sellers are adjusting to a slower, more selective market.

Whether you're buying, selling, or just staying put, here's the short version: this is finally a market you can plan in, not just react to.

Read the full article: https://www.parkwayestate.com/blog/2026-mid-year-market-check-in-what-the-first-half-of-the-year-tells-us-about-your-next-move

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15021 Ventura Boulevard
Sherman Oaks, CA
91403

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