TruTerra

Name: TruTerra
Address: Sevierville, TN, 37862, US
Telephone: +18655057782

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from TruTerra, Real Estate, Sevierville, TN.

We help landowners, investors, and partners understand what land can actually support, confirm its true market value, and turn that insight into the right path forward.

10/27/2026

4.8 months of supply.

That’s the national inventory level right now — the closest to a “normal” market we’ve seen in years. Supply is up nearly 5% year-over-year to 1.6 million homes, and days on market are stretching out. Rates sitting above 7% are doing exactly what high rates are supposed to do: slowing the pace (sales down 2.2% from a year ago) without crashing values.

Here’s what I’m telling clients at TruTerra right now: don’t confuse “more supply” with “falling prices.” Median prices just posted their 39th straight month of year-over-year gains. This is a market rebalancing, not a market correcting — and that distinction matters enormously if you’re underwriting a deal today.

If you’re still pricing deals off 2021 scarcity assumptions, when’s the last time you actually re-ran your numbers?

📞 865-505-7782
✉️ [email protected]

10/26/2026

7.25%.

That’s where the 30-year landed last week, down slightly from 7.32% the week before — even as the 10-year Treasury kept falling, now at 4.96%. The Fed meets Wednesday, and I’d bet half the buyers out there are waiting on that headline to “fix” their rate. It won’t necessarily. The Fed controls overnight bank lending, not 10-year bond yields — and mortgage rates follow the bonds.

Here’s what I’m telling clients at TruTerra right now: don’t build your deal timeline around a Fed decision you can’t predict. Build it around the numbers in front of you today, and treat any rate improvement as a bonus, not a plan.

📞 865-505-7782
✉️ [email protected]

10/22/2026

39. That’s the number of consecutive months home prices have risen nationally. And affordability still got worse this year, not better.

Rates are the headline, but insurance is the quiet tax nobody prices in early enough. Premiums now make up about 9% of the average mortgage payment — the highest share on record — and they’re projected to climb another 8% in 2026 on top of a 44%+ increase since 2019, driven by severe weather losses and higher rebuilding costs nationwide.

Here’s what I’m telling clients at TruTerra right now: underwrite the real carrying cost of a property — insurance, taxes, maintenance — not just the price and the rate. A deal that pencils on paper can fall apart fast once the actual insurance quote shows up.

If insurance adds $200+ a month to your payment, does your deal still cash flow? Most people haven’t even run that number.

📞 865-505-7782
✉️ [email protected]

10/21/2026

33 days. That’s how long the average home is sitting on the market right now, up from 31 just a month ago.

Nationally, existing home sales ticked up slightly in September, but price growth in the South has nearly flatlined — up only 0.2% year-over-year. Meanwhile builders are getting aggressive: 66% are now offering incentives like rate buydowns or price cuts (averaging 6% off) just to keep new homes moving.

Here’s what I’m telling clients at TruTerra right now: softening price growth plus rising days-on-market is exactly the environment where patient capital wins. It’s a better moment to negotiate acquisition terms than we’ve seen in years — but it also means sellers and landowners need real, current comps, not last year’s number, if they want a deal to actually close.

When price growth stalls and time-on-market climbs, does your exit strategy still work — or were you underwriting last year’s market?

📞 865-505-7782
✉️ [email protected]

10/20/2026

7.4%. That’s where the 30-year mortgage rate is sitting this week — up from near 6% in January, and moving in the opposite direction almost everyone expected.

The driver is a bond market selloff: the 10-year Treasury hit its highest level in over two decades last month, and the 30-year Treasury touched its highest since 2004, both on stickier-than-expected inflation data. Traders are now pricing real odds the Fed hikes rates again this quarter instead of cutting — a full reversal from where the conversation was earlier this year.

Here’s what I’m telling clients at TruTerra right now: stop underwriting deals on the hope that rates bail you out. Price land and development deals off today’s cost of capital, not a forecast. If a deal only works when rates drop, it’s not a deal — it’s a bet.

If rates sit in the 7s through 2027, does your deal still pencil? Be honest with yourself.

📞 865-505-7782
✉️ [email protected]

10/15/2026

The widest gap on record.

That’s where we are right now: sellers outnumber buyers by the largest margin since this data started tracking in 2013. Over 1 in 5 listings have taken a price cut — the highest share for this time of year ever recorded. And in a lot of markets, sellers are throwing in closing-cost credits and rate buydowns just to get deals signed.

Here’s what I’m telling clients at TruTerra right now: if you’re buying, this is the moment to actually use that leverage — ask for the lower price, the repairs, the closing-cost help. Don’t leave it on the table. And if you’re selling, the sellers winning right now aren’t the ones testing the market high — they’re the ones who priced it right from day one.

So which side are you on — and are you using the market the way it’s actually behaving, or still playing by last year’s rules?

📞 865-505-7782
✉️ [email protected]

10/14/2026

10%.

That’s roughly how much less all-cash buyers are paying on average right now compared to buyers using a mortgage, according to researchers studying this market — just by skipping financing and the uncertainty that comes with it.

Here’s what I’m telling clients at TruTerra right now: in a market like this one — high rates, rising inventory, pending home sales down nearly 9% year-over-year — it’s not about who has the most money. It’s about who has the most flexibility. Timing, patience, and a strong offer structure are worth just as much as cash on the table.

Most buyers don’t have the option to pay cash outright, and that’s fine — we build that same flexibility into financed offers all the time.

So tell me: in this market, what matters more to you — price, flexibility, or just finding the right home?

📞 865-505-7782
✉️ [email protected]

10/13/2026

7.4%.

That’s where the average 30-year mortgage rate landed last week, according to Freddie Mac — the highest it’s been since 2023. A year ago it was 6.3%. On a $300K loan, that gap is the difference between a manageable payment and one that makes you pause.

Here’s what I’m telling clients at TruTerra right now: high rates don’t mean “wait it out and do nothing.” They mean get creative. Buydowns. Seller concessions. ARMs for the right situation. Negotiating on price instead of walking away. The buyers who are still winning deals right now aren’t the ones sitting on the sidelines — they’re the ones who adjusted their strategy.

If you’re on the fence about buying or selling because of where rates are, that’s exactly the conversation worth having before you decide anything. What’s holding you back right now — the rate, the price, or just the uncertainty?

📞 865-505-7782
✉️ [email protected]

10/12/2026

‼️ SOLD — $1,690,000 ‼️

Southmade Storage | Jefferson City, TN

Seller represented.

20x40 boat/RV units. Drive-up access. Gated. Powered and lit. Full video surveillance.

Self-storage doesn't need a lot to work: low overhead, simple operations, steady income. That's exactly why the right ones are worth paying attention to.

Holding a commercial asset in East Tennessee and wondering what it's actually worth? Let's run the numbers.

📞 865-505-7782
✉️ [email protected]

10/08/2026

1 in 5 listings on the market right now have taken a price cut. Highest share in four years.

Most people read that as a warning sign. We read it as a signal.

Rate pressure near 7% has priced out the buyers who bid on emotion. What's left is real negotiating room — the kind that shows up when sellers stop testing the market and start pricing to it.

This is the part of the cycle most people sit out. It's the part we move in.

Where are you positioned right now — buying, holding, or waiting?

📞 865-505-7782
✉️ [email protected]

Address

Sevierville, TN
37862

Telephone

+18655057782

Website

https://truterra-group.com/

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