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11/04/2026

This week on Behind the Rack, I’m talking about staying in wholesale. What to do after the first PO, when to check in with buyers, and how to be ready for the reorder.

Want to see the exact reorder email I’d send? Comment REORDER and I’ll share it with you.

Read the full post at the link in my bio. 🤍

11/02/2026

Specialty Store Sunday grae Located in Omaha’s Sterling Ridge, GRAE is a locally owned specialty store with a thoughtful mix of contemporary men’s and women’s clothing, shoes, and accessories.

Stop in, have a drink, and browse—great style and personal service in a relaxed, welcoming space. 🤍

05/24/2026

Specialty Store Sunday🛍️

Founded in 2008 by grandmother Connie Codding and granddaughter Pamela Baker-Miller,
has become a true destination for personal style in the heart of downtown Portland, Oregon. What began as a 900 sq ft boutique has grown into a beautifully curated 6,000 sq ft independently owned department store — all while maintaining the warmth, individuality, and thoughtful approach that makes specialty retail so important.

Through a unique mix of emerging designers and timeless staples, Frances May creates an aspirational yet approachable shopping experience that encourages customers to explore the joy of getting dressed and the confidence that comes from feeling truly like themselves

05/20/2026

June market is approaching — and one of the biggest mistakes I see brands make is waiting until market starts to begin outreach.

By then, buyers’ calendars are already filling up, priorities are set, and you’re fighting for attention during one of the busiest times of the season.

The strongest wholesale brands understand that market is the RESULT of the preparation — not the beginning of it.

05/18/2026

Specialty Store Sunday 🛍️ Nestled in the heart of Georgetown, has become a destination for effortless “European girl style” — blending elevated wardrobe essentials, statement pieces, and beautifully curated accessories with an unmistakable point of view.

Meaning “her wings” in Latin, Alas Eius is rooted in independence, confidence, and self-expression. The boutique thoughtfully mixes its own label with a curated selection of independent and luxury brands, creating a shopping experience that feels both personal and inspiring.

From timeless staples to standout finds, every piece is selected with intention — designed for women who value style that feels effortless, refined, and uniquely their own. 🤍

05/14/2026

Most designers think they’re ready for wholesale.
Most aren’t — yet.
And the difference isn’t talent. It’s preparation.
Here’s the honest checklist I use before I ever recommend a designer walk into a buyer appointment:
My latest substack breaks it all down!

05/12/2026

June Market is almost here… From emerging talent to established luxury labels, .showroom is bringing together a curated mix of brands that define what’s next in fashion — elevated ready-to-wear, statement accessories, heritage craftsmanship, and modern essentials

June 3–13
526 West 26th Street, Suite 207 NYC

Appointments are filling quickly — reach out to schedule your walkthrough.showroom

05/10/2026

Specialty Store Sunday 🛍️ Where design, fashion, and community beautifully come together.

Founded by renowned interior designer Sara McCann, Hive Collective has become a true Palm Beach destination — from luxurious home furnishings and chic apparel to the beloved Hive Bakery & Café.

What began in 2013 with Hive Home, Gift & Garden has grown into a thoughtfully curated collective that has helped shape the vibrant Norton Dining & Design District in West Palm Beach. More than just retail, Hive is an experience rooted in creativity, discovery, and timeless style.

05/05/2026

Most emerging designers are pitching buyers, showing up to markets, and sending line sheets — and still not building a real wholesale business.
Wholesale isn’t complicated. But it is specific.
Every single one of these steps has a right way and a wrong way — and the details are where designers win or lose accounts.
I break this down in detail every month on Substack.
And if you want to talk through where YOUR wholesale strategy stands right now — you can book a consult ☎️

05/03/2026

Specialty Store Sunday🛍️ a truly unique retail destination where emerging talent meets elevated design.

Featuring atelier-quality fashion, handcrafted jewelry, ceramics, accessories, and objets d’art, BAZAAR showcases limited-run and one-of-a-kind pieces created by talented students and alumni. The space feels less like a traditional store and more like a curated salon for collectors, tastemakers, and design lovers discovering the next generation of creative voices.

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Rye, NY
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http://www.fashionedge.com/

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