11/02/2026
Agents: When I say "for sale by owner," what are your first thoughts?
Most agents tell me: I love them." I hate them. They hate me. Here’s the truth: For sale by owners don’t hate realtors. They’re just trying to do what they feel is responsible for their finances.
So here’s the only question that matters: Do you believe that if that seller hired you, they would be money ahead versus doing it on their own?
All the studies online say yes. So if you believe it—why? How are they going to come out with money ahead? How effectively can you explain that? The more effective you are at explaining that, the easier it is to get them to list with you.
Over the next several days, I’m going to teach you different techniques for exactly that. Follow me so you get all of them. And if you want help now, book a FREE consultation with Gordon.
Share this with an agent who avoids FSBOs.