10/23/2026
Happy Halloween! This was copied from my NAR newsletter!!
What $4.3 billion in Halloween décor says about home
Americans are expected to spend $4.3 billion on Halloween decorations this year, according to the National Retail Federation. Some 42% plan to decorate their homes or yards, and 61% expect to hand out candy. Beyond the pumpkins and skeletons, Halloween is a time when front porches become gathering places and neighbors connect. The holiday also creates opportunities in commercial real estate. Spirit Halloween planned more than 1,550 pop-up stores this year, transforming vacant retail spaces into temporary shopping destinations. For commercial property owners, short-term seasonal leases can generate income from otherwise vacant space while keeping properties active and attracting shoppers. From decorated front porches to bustling pop-up shops, Halloween brings a little extra life—and economic activity—to neighborhoods and commercial districts alike.
