10/14/2026
BROKERS AND TEAM LEADERS: SHORT SALES COULD BECOME ONE OF THE MOST PROFITABLE DEPARTMENTS IN YOUR OFFICE!
Short sales are coming back, and for brokerage owners, this represents a tremendous opportunity to develop an entirely new revenue stream.
Think about it. What if you could establish a short sale department within your brokerage that generates additional income, attracts new listings, supports your agents, and creates opportunities for even more business?
As an added bonus: “Aggressively Priced” short-sale listings can be a huge tool for increased buyer lead generation as well! Further increasing your office’s transaction count and market share.
When structured correctly, a centralized short sale department can become an almost "set it and forget it" profit center, operating with minimal involvement from the broker or owner.
We're getting ready to launch a brand-new Certified Short Sale Experts (CSSE) Broker/Owner Training Course!
I've already written the course, which walks brokers and team leaders through exactly how to establish, staff, manage, and profit from their own short-sale department.
Now we're adding something extra, and I'd like your help.
I'm hosting a live webinar to record additional training videos for each module.
Rather than just sitting in front of a camera talking, I'd like to have brokers, owners, and team leaders join me for discussions and Q&A.
We'll cover everything from setting up the department and staffing it to processing files, generating business, managing profitability, and avoiding the mistakes that can make these operations more complicated than they need to be.
The discussions and Q&A will become part of the supplemental training materials in the new online course, which will be available shortly.
Here's something I've said for years: You don't have to personally work short sales to make money from them. You just need to have the right systems and people in place.
If you're a broker, owner, or team leader interested in building another profitable income pillar within your office, I'd love to have you participate.
JOIN US LIVE — BRING YOUR QUESTIONS!
HOW TO BUILD A PROFITABLE SHORT SALE DEPARTMENT
Oct 20, 2026 11:00 AM Central Time (US and Canada)
Register: https://us02web.zoom.us/webinar/register/WN_tmz8x1EOSR6YWVIIFV-gnw
After registering, you will receive a confirmation email containing information about joining the webinar.