09/29/2026
🏡 In a real estate market where interest rates and inflation are putting pressure on affordability, the RIGHT strategy can be what gets the house SOLD.
When a listing isn’t moving, what’s usually the first move?
Reduce the price.
But is that always the right move? 🤔
Before cutting $10,000, $15,000 or even $20,000 from the asking price, consider what those same dollars could potentially do if they were offered as a seller concession toward the buyer’s financing instead.
A price reduction may only make a relatively small difference in the buyer’s monthly payment.
But strategically using seller concessions toward a rate buydown and/or closing costs could have a much greater impact on the affordability problem many buyers are facing today.
💡 Same seller dollars. Different strategy. Potentially much bigger impact.
For sellers, it can mean making the home more attractive without immediately cutting the listing price.
For buyers, it could mean a more affordable monthly payment and/or less cash needed at closing.
And for Realtors, it gives you another tool to market a listing beyond:
“PRICE REDUCED.”
Before you reduce the price, RUN THE NUMBERS.
📲 Realtors & Sellers: Send us the listing price and the price reduction you’re considering. We can show you how that same amount could potentially be structured as a financing incentive instead.
Sometimes getting the house sold isn’t about lowering the price—it’s about using the seller’s dollars more strategically.
Programs, rates, seller-contribution limits and savings vary based on loan type, borrower qualifications and transaction details.
