Joshua Mercer: Real Estate

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Joshua Mercer: Real Estate Licensed IL Realtor helping Chicago residents build wealth through house hacking & multi-unit real estate. I was born and raised on Chicago's South Side.

Realtor | Investor | Educator
Turn your rent into income.
📍 Chicago
DM “HOUSE HACK” to get started After high school, I attended Howard University in Washington, DC where I graduated in 2003 with a Bachelors in Business Administration (Marketing). After college, I earned my Masters degree in Education (National Louis) and taught Youth Leadership and Entrepreneurship in Chicago Public Schools for 7 years, where I was recognized nationally for my efforts. In 2012 I transitioned from teaching and opened up the Josh Mercer Insurance Agency, which still thrives today. My love for real estate started in 2007 at the height of the recession! I was surprised to see that multiunit buildings on the south side were selling for less than 800 sq. foot condos downtown! As a result, I purchased a multiunit building, moved in, and rented out the other units....in short I LIVED FOR FREE! This lite a fire in me, now for every major expense (car, child care, retirement, trips, etc), my goal is to have a property pay for it. Now 7 units later, my goal is to help clients learn from my experiences and share my vast network. Real estate has helped my wife and I achieve financial freedom and a net-worth of over $1m. For prospective buyers and investors, my goal is to walk you through the numbers and help you analyze your purchase from A-Z. For sellers, I will talk about how to get top dollar for your property! I love real estate because it affords me the opportunity to make money, build a legacy, increase my net-worth, and most important...spend time with family!

10/12/2026

🏡😂 Y’ALL KNOW WHAT I LEARNED TODAY… YOUR DREAM HOME MIGHT BE SOMEBODY ELSE’S NIGHTMARE! 😩😂

Listen… there’s nothing wrong with customizing your home. It’s YOUR house! Do what makes you happy!

But here’s what I learned about real estate: The more you customize your home to YOUR personal taste, the smaller your pool of potential buyers might become when it’s time to SELL! 💰🏡

Let me give you an example…

You spend $75,000 turning your basement into a nightclub. LED lights everywhere, a custom bar, mirrors on the ceiling, built-in speakers, and a dance floor. 😂🕺🏾

YOU LOVE IT!

Your friends love it!

Your family loves it!

But then you decide to sell…

And the first buyer walks downstairs and says:

“How much is it going to cost to turn this back into a regular basement?” 😭😂

THAT’S WHEN IT HITS YOU!

Just because something COSTS a lot doesn’t mean it ADDS that much value!

Here’s the real estate lesson:

🏡 PERSONALIZATION ≠ APPRECIATION. Spending $50,000 on upgrades doesn’t automatically increase your home’s value by $50,000.

💰 BUYERS PAY FOR WHAT THEY VALUE. Your custom purple kitchen cabinets, gold toilets, and bedroom-turned-shoe-closet might be amazing to YOU, but not necessarily to the next buyer. 😂

📉 OVERIMPROVING IS REAL. You can spend more money improving a property than your neighborhood’s comparable sales will support.

🔑 BROAD APPEAL MATTERS. Neutral finishes, functional layouts, updated kitchens, and bathrooms generally appeal to more buyers than highly personalized designs.

Now, don’t misunderstand me. If this is your FOREVER HOME, customize away! Build that nightclub! Install that bowling alley! Put a waterfall in the living room if you want! 😂

But if you think you might sell one day, remember:

YOU’RE NOT JUST RENOVATING FOR YOURSELF. YOU’RE ALSO RENOVATING FOR YOUR FUTURE BUYER!

And sometimes the most expensive upgrade is the one the next owner wants to REMOVE! 😩

QUESTION: What’s the CRAZIEST home customization you’ve seen that you KNOW would be hard to sell? 👀👇🏾

🏡 TODAY’S THE DAY! FRANKFORT LUXURY OPEN HOUSE! 🔑Looking for more space, luxury living, and breathtaking pond views? You...
10/10/2026

🏡 TODAY’S THE DAY! FRANKFORT LUXURY OPEN HOUSE! 🔑

Looking for more space, luxury living, and breathtaking pond views? Your dream home could be waiting for you TODAY!

🚨 OPEN HOUSE TODAY | 2 PM – 4 PM

📍 10594 Charmaine Drive | Frankfort, IL
💰 Offered at $1,399,000

Step inside this stunning 6-bedroom, 4.5-bath estate offering 6,310 sq. ft. of incredible living space!

✨ Gourmet kitchen with premium appliances
✨ Spacious bedrooms and beautiful living areas
✨ Finished walkout basement with home theater
✨ Wet bar and entertainment spaces
✨ Heated 3-car garage
✨ Expansive backyard with scenic pond views
✨ Over half an acre of property!

🥂 Refreshments will be served!

Pictures are great, but this is one of those homes you NEED to experience in person!

Whether you’re actively house hunting, considering an upgrade, or simply exploring what’s available in Frankfort, STOP BY TODAY between 2 PM and 4 PM!

Know someone looking for a luxury home in the southwest suburbs? TAG THEM OR SHARE THIS POST!

📲 Joshua Mercer, REALTOR®
773.426.1626
[email protected]
Joshua Mercer Real Estate

One Home at a Time. 🔑

🏡🔥 RARE DOUBLE LOT IN HISTORIC SOUTH SHORE! MOTIVATED SELLER! 🔥🏡📍 7225–27 S. Yates Blvd | Chicago, IL 60649✨ 4 Bedrooms ...
10/09/2026

🏡🔥 RARE DOUBLE LOT IN HISTORIC SOUTH SHORE! MOTIVATED SELLER! 🔥🏡

📍 7225–27 S. Yates Blvd | Chicago, IL 60649

✨ 4 Bedrooms | 1.5 Bathrooms | 2-Car Garage | DOUBLE LOT!

BIG LOT. CLASSIC CHARM. ENDLESS POTENTIAL! 🔑

Looking for a home with character, space, and an opportunity to make it your own? This oversized Georgian-style home in Chicago’s historic South Shore neighborhood is ready for its next chapter!

🏡 PROPERTY HIGHLIGHTS:
✅ Rare DOUBLE LOT with expansive fenced yard
✅ Beautiful hardwood floors
✅ Open-concept main level
✅ Stunning wood beams on the dining room ceiling
✅ Updated kitchen with granite countertops & stainless steel appliances
✅ Full finished basement
✅ Private driveway & remote-controlled gated entry
✅ Brick 2-car garage
✅ Established outdoor garden
✅ Energy-efficient improvements, including newer windows, insulation & furnace

🌊 LOCATION, LOCATION, LOCATION!

Minutes from Lake Michigan, beaches, Jackson Park, South Shore Cultural Center, the Obama Presidential Center, golf courses, shopping, Metra, and DuSable Lake Shore Drive!

🛠️ BRING YOUR VISION! This home needs repairs and cosmetic updates, making it a great opportunity for buyers looking to add their personal touches and unlock its full potential.

💥 SOLD AS-IS | MOTIVATED SELLER!

📲 DM TODAY for pricing, additional details, or to schedule a private showing!

🔑 Joshua Mercer | REALTOR®
Premier Chicago Real Estate
🌐 www.ListWithMercer.com

Know someone looking for a home with a double lot in Chicago? TAG THEM BELOW! 👇🏾

10/08/2026
10/07/2026

🏡 FRANKFORT OPEN HOUSE | SATURDAY, OCTOBER 10TH

More space. More possibilities. And scenic pond views. 🔑

Come tour this impressive Frankfort estate offering 6 bedrooms, 4.5 baths and 6,310 sq. ft. of space designed for living, entertaining and everything in between.

✨ 10594 Charmaine Drive, Frankfort, IL
💰 Offered at $1,399,000
📅 Saturday, October 10th
⏰ 2 PM – 4 PM
🥂 Refreshments will be served

From the beautiful living spaces and chef’s kitchen to the home theater and picturesque pond views, this is a home you’ll want to experience in person.

Looking to buy, sell or invest? Let’s talk.

📲 Joshua Mercer, REALTOR®
773.426.1626
[email protected]
Joshua Mercer Real Estate

One Home at a Time. 🔑

10/06/2026

🏡 BROKERS OPEN | FRANKFORT, IL

Realtors & Brokers — bring your buyers! Come preview this impressive Frankfort estate and see why 10594 Charmaine Drive deserves a spot on your clients’ must-see list.

✨ 6 Bedrooms | 4.5 Baths | 6,310 Sq. Ft.
💰 $1,399,000
🌳 Scenic pond views
🍽️ Chef’s kitchen
🎬 Home theater
🏡 Incredible space for living & entertaining

📅 Tuesday, October 6th
⏰ 12 PM – 2 PM
🥂 Refreshments will be served

Come tour the property, network, and see it firsthand so you can confidently share it with your buyers.

📍 10594 Charmaine Dr, Frankfort, IL 60423

RSVP: JoshuaMercerRealEstate.com

Joshua Mercer, REALTOR®
📲 773.426.1626
Joshua Mercer Real Estate

BUY | SELL | INVEST — One Home at a Time. 🔑

10/05/2026

Y’all know what I learned today… sometimes the most important DUE DILIGENCE you can do in real estate is on YOURSELF. 🏠🔍

Everybody tells you:

“Do your due diligence on the property.”
“Screen your tenants.”
“Vet your contractor.”
“Run the numbers.”
“Get an inspection.”

All true.

But before you investigate everybody ELSE…

HAVE YOU DONE DUE DILIGENCE ON YOU? 😂

Because that spreadsheet looks REAL good when everything goes according to plan.

But what happens when it DOESN’T? 😩

The contractor doesn’t show up.

The rehab goes $20,000 over budget.

The tenant doesn’t pay.

The furnace goes out.

The work gets done WRONG and has to be done AGAIN.

You planned to spend Saturday with your family…but now you’re meeting a plumber at the property. 😂

And guess what?

IT’S ALL ON YOU.

Real estate can build wealth, but ownership also comes with responsibility, stress, uncertainty and problems that don’t care what your spreadsheet said your cash flow was supposed to be. 😂

So before asking:

“Is this a good deal?”

Ask yourself:

“Am I built to HANDLE this deal when it stops being a good deal?”

Do you have the cash reserves?

Do you have the patience?

Do you have backup contractors?

Can you make decisions under pressure?

Can you handle vacancies, unexpected repairs and people calling you when something goes wrong?

And most importantly…

Can you handle the responsibility without letting the business consume your entire LIFE?

That’s the due diligence nobody talks about.

Sometimes you need to inspect the property.

Sometimes you need to inspect YOURSELF. 💯🏠

What do y’all think—are you built for real estate ownership?

Joshua Mercer Real Estate

Address

2101 W. 95th Street
Chicago, IL

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