Eaton Real Estate Company

11/04/2026

The highest offer isn't always the strongest offer.

Before a seller says yes, I look at more than the price: financing, appraisal risk, contingencies, concessions and whether the closing date is realistic.

A bigger number on paper doesn't help much if the deal falls apart before closing. Sometimes a slightly lower offer with cleaner terms is the smarter choice.

Selling in Florida or Texas? Send me the property address and I'll help you compare your options.

Stephen Eaton
Eaton Real Estate Company
TheEatonCo.com

11/02/2026

An inspection report doesn't mean a seller has to agree to every request.

When a buyer asks for repairs or a credit, I look at what the contract actually says, what the issue is likely to cost, and how the request affects the bigger deal.

Sometimes a repair makes sense. Sometimes a credit is cleaner. Sometimes the right answer is to push back.

My job is to help the seller understand the options and negotiate—not just forward a list and disappear.

Selling in Florida or Texas? Send me the address and tell me where you are in the process.

Stephen Eaton
Eaton Real Estate Company
TheEatonCo.com

10/30/2026

Thinking about selling in Florida or Texas? I offer full-service listings for a 1% listing fee, paid at closing when your property sells.

I help with pricing, MLS exposure, negotiations, and the paperwork through closing. No upfront listing fee. Cancel anytime.

Any buyer-agent compensation is separate and up to you.

Send me your property address and I'll help you get started.

Stephen Eaton
Eaton Real Estate Company
561-938-0000

Sell in Florida or Texas with Eaton: $99 MLS Basic, $499 FSBO Plus or 1% Full Service. Compare fees, seller responsibilities and direct broker support.

10/28/2026

Getting showings but no offers? Before cutting the price, I look at what buyers are telling us.

Are showings easy to schedule? Do the listing photos match what buyers see in person? Are several agents raising the same concern?

Sometimes the asking price needs work. Other times the presentation or showing process is costing the seller opportunities.

That's why I stay involved with showing coordination, feedback, offers and negotiations on our 1% full-service listings. We handle the work online and by phone.

Selling in Florida or Texas? Send me the property address and I'll tell you what I'd check first.

Stephen Eaton | Eaton Real Estate Company
TheEatonCo.com

10/21/2026

Need a tenant but don't need property management?

Eaton Real Estate Company offers tenant placement in Florida and Texas for half of one month's rent when the owner provides property access. We assist with rental pricing, MLS marketing, inquiries, showing coordination, applications, screening coordination and lease-to-move-in steps. You take over as landlord afterward; no ongoing management fee under the placement service.

If Eaton personally conducts showings for unrepresented renters, full-month placement pricing applies if agreed in advance.

Prefer to do the leasing yourself? Rental MLS Basic is just $99.

Compare your options: https://theeatonco.com/rental-listing-service/

Florida and Texas landlords: $99 Rental MLS Basic or half-month tenant placement. Choose self-service or leasing help—no ongoing management required.

10/18/2026

Are you a Florida or Texas landlord who just needs MLS exposure?

Eaton Rental MLS Basic is now $99 for SIX MONTHS.

• 6-month listing in the applicable MLS
• Up to 10 photos you provide
• Two listing changes included; additional changes $25 each
• Email support

You handle inquiries, showings, screening and the lease. No ongoing property management required. MLS coverage varies by address. Notify Eaton immediately when the rental is leased or its availability changes.

Start here: https://theeatonco.com/rental-listing-service/

Florida and Texas landlords: $99 Rental MLS Basic or half-month tenant placement. Choose self-service or leasing help—no ongoing management required.

10/16/2026

UPDATE FOR FLORIDA & TEXAS LANDLORDS: Our new $99 Rental MLS Basic offer now includes UP TO SIX MONTHS of MLS listing time—not just 30 days.

$99 one-time fee • Up to 10 owner-provided photos • Two listing changes included ($25 each after that) • Email support only.

You handle pricing, inquiries, showings, tenant screening and the lease. No ongoing management contract is required. Listing ends sooner if the property is leased or withdrawn, and coverage depends on the local MLS.

Need hands-on help finding a tenant? Our separate tenant-placement service starts at half of one month's rent when owner-arranged access is provided; a full-month fee applies if Eaton personally shows unrepresented renters, subject to agreement.

See the updated terms: https://theeatonco.com/rental-listing-service/

Florida and Texas landlords: $99 Rental MLS Basic or half-month tenant placement. Choose self-service or leasing help—no ongoing management required.

10/16/2026

FLORIDA + TEXAS LANDLORDS: RENTAL MLS LISTINGS NOW START AT $99.

Choose the level of help you need from Eaton Real Estate Company:

$99 Rental MLS Basic — 30-day listing in the applicable MLS, up to 10 owner-supplied photos, one listing change and email support. You handle inquiries, showings, applications, screening and the lease.

Tenant Placement — half of one month's rent. We coordinate rental marketing, inquiries, showing requests, applications, screening information and lease steps. You provide property access and remain the landlord. If Eaton personally shows unrepresented renters, full-month placement pricing applies when agreed in advance.

No ongoing management contract is required for either option. MLS coverage varies by location.

Compare both plans: https://theeatonco.com/rental-listing-service/

Florida and Texas landlords: $99 Rental MLS Basic or half-month tenant placement. Choose self-service or leasing help—no ongoing management required.

10/16/2026

A few of our recent sales and current listings across Florida and Texas.

Full-service listings for a 1% listing-side fee. Prefer to handle the sale yourself? MLS-only plans start at $99.

We're a family-owned brokerage, and we'd love to help with your next sale. Visit TheEatonCo.com.

Buyer-agent compensation and other selling costs are separate. Commissions are negotiable. $99 MLS Basic is seller-managed; coverage and agreement terms apply. Property prices and availability may change.

10/01/2026

Getting an offer is not the finish line. It is where a lot of the real work starts.

Price matters, but so do financing, appraisal risk, inspection terms, requested credits, closing date, contingencies and how likely the buyer is to actually get to the table.

The highest offer is not automatically the strongest offer.

That is one reason I keep offer review and negotiation inside the full-service listing option instead of leaving sellers to sort it out alone.

Selling in Florida or Texas? Send me your property address if you want to talk through the process.

Stephen Eaton
Eaton Real Estate Company
561-938-0000