28/08/2026
I had a conversation with a client recently that stayed with me.
“Sharon, I like the property, but I think I’ll wait a little.”
“Wait for what?” I asked.
“I just want to be sure. Let me watch the area for a while.”
Fair enough. I understood where he was coming from. He wasn’t saying no; he just didn’t want to feel like he was making the wrong decision.
So I told him, “You know what usually happens when people wait to be sure about a location?”
He laughed. “What?”
“They come back when everyone else is sure too.”
We both laughed, but he knew exactly what I meant.
Because the funny thing about real estate is that the things people use to decide whether a location is worth buying — good roads, new developments, businesses, population growth, infrastructure — are often the same things that eventually make the property more expensive.
A few months later, he called me.
“Sharon, is that property still available?”
It was. I had a few options remaining.
“But the price has changed.”
There was silence on the phone.
Then he said, “How much?”
I told him.
“Ah. I should have bought it when you first showed me.”
Exactly.
And that is one of the hardest lessons in real estate: sometimes, waiting doesn’t give you a better opportunity. It only gives the opportunity time to become more expensive.
You don't have to buy every property you’re shown. You should ask questions, do your due diligence and make informed decisions.
But if the numbers make sense, the documentation checks out and you genuinely believe in the location, don't let the desire for absolute certainty make the decision for you.
Because by the time everyone can see the opportunity, you may be paying more for what you were once given the chance to buy early.
This is why I don’t just help my clients buy land or properties.
I help them spot the opportunity before the market catches up with it by looking beyond today’s price and paying attention to location, infrastructure, development plans, documentation and the potential for future value.
Because my job isn’t to convince you to buy.
It’s to help you know what is worth buying, when to buy it, and why.
If you’re looking to invest in land or property in Abuja, send me a message. Let’s look at the opportunity before everyone else starts talking about it.
