22/09/2026
Why did Blendtec’s “Will It Blend?” become such a powerful marketing campaign?
The answer isn’t simply “because the videos were funny.”
The brilliance was in turning a product demonstration into entertainment.
Blendtec started blending objects that people would never expect to see inside a blender — iPhones, golf balls, glow sticks, and more.
And suddenly, people weren’t watching an advertisement.
They were watching a question:
“Will it blend?”
Here’s why the campaign worked so well:
1. It created curiosity.
The human brain naturally wants closure. Once you see something unusual about to happen, you want to know the outcome.
2. It demonstrated the product without “selling” it.
Instead of saying “Our blender is extremely powerful,” Blendtec showed it.
The product’s strength became the story.
3. It used the element of surprise.
A blender is expected to handle fruits and vegetables. An iPhone? That’s unexpected.
Unexpectedness grabs attention.
4. It was incredibly simple.
No complicated message. No long explanation.
Just:
Will it blend?
Simple ideas are easier to understand, remember, and share.
5. It made the product the hero.
The videos weren't really about the objects being destroyed.
They were about discovering what the Blendtec blender was capable of.
6. It was highly shareable.
People could watch it in seconds, react immediately, and send it to someone else with:
“You have to see this.”
And that's an important lesson in content marketing:
Virality isn't always about creating something completely new.
Sometimes, it's about taking something ordinary — a blender — and presenting it through a curiosity-driven story people genuinely want to see the ending of.
Blendtec didn't just demonstrate a product.
They turned product performance into entertainment.
And that's why “Will It Blend?” became much more than an advertising campaign.
It became content people actually wanted to watch.
