Advocate Agency

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Advocate Agency Buyer's Advocate helping families find and lock down their next home in Melbourne with a professional in their corner saving time and money. No frustrations.

You win. My fascination with property goes back as long as I can remember. Early in my journey, I faced many of the challenges that buyers often do - spending weekends at open homes, losing at auctions, missing out on off-market opportunities or the need for privacy and discretion. My second property, which I bought under pressure from a persuasive Real Estate Agent, turned out to be a complete lemon. The result was a significant financial loss and couple of years of mental exhaustion from the stress of the experience. That setback, while painful and costly, was a turning point. In 2017, I made it my mission to educate myself fully to avoid repeating the same mistakes. I realised how important it is to be educated, informed and supported when buying a home. Since then, I’ve invested heavily into property education and one on one mentorship. I’ve bought investment properties, renovated for profit, run an Airbnb, partnered in joint ventures and tested direct marketing strategies like letterbox drops to gain insights into vendor expectations. For years, I had friends telling me I would make a great Real Estate Agent. I had consistently been in the top 1% of my company as a result of my commitment to understanding clients' needs and then delivering them results. I love meeting new people, hearing their goals and strategising to make them come to life. While I recognised that I could succeed as a Real Estate Agent, knowing how much our Selling Agent had to try to cover up in the sale of that home, is something I couldn’t do. I knew I was destined to be on the Buyer’s side. I’m motivated to help buyers avoid the stress and mistakes that I once faced. Give them access to off-market opportunities. Privacy. Ensuring they feel supported and make informed, confident decisions by guiding them through every stage of the buying process to secure a home that truly aligns with their desires. My mission is simple: to be on the buyer’s side and secure the home where their family can build a future and create memories for the right price, with reassurance and guidance along the way from search to settlement.

28/10/2026

I see you doing it ALL. Juggling fam life, work, the WhatsApp groups, social calendars (for the whole fam), kids sports and making sure there’s all the right lunch box foods for everyone through to Friday. Then on top of that, at 8pm you’re opening the real estate apps in hope a new listing has appeared. Ughhhh so exhausting. It doesn’t need to be that difficult. If only I’d known back then what I know now.

SOOO many of the best family homes in Boroondara rarely make it to realestate.com.au or DomainMy clients are busy profes...
26/10/2026

SOOO many of the best family homes in Boroondara rarely make it to realestate.com.au or Domain

My clients are busy professionals with full schedules and zero time to waste spending every Saturday at open homes that missed the mark. They spent months waiting for the right portal alert to pop up, only to realise the caliber of home they actually wanted was trading it out them knowing, behind closed doors!

We stepped in and secured this incredible off-market opportunity before a single public photo was taken or anyone else got a look in:

• 4 bedrooms plus dedicated study
• 2 separate living zones
• Over 900sqm of land on a corner block, in a peaceful, quiet pocket
• Swimming pool and backyard for the kids
• Double garage with direct internal access

No stressful auction campaign for the vendors who wanted privacy, no public bidding wars, just a clean, strategic purchase of their forever home.

If you are absolutely DONE waiting for a new notification on the real estate apps and committed to see what is moving off-market across Melbourne’s inner east, send me a DM or book a chat via the link in my bio 👊🏼

26/10/2026

Hands down, my fave call to make! Offer accepted 👏🏼 New home secured.

22/10/2026

I mean… Property knowledge doesn’t stand still, and neither do I. I’m not a tree!!

I’ve been part of the I Love Real Estate Platinum group since 2013. It’s a room full of people sharing experience, challenging ideas and learning more about the many, MANY ways property can create wealth. We aren’t just talkers… we are doers so the convo is interesting. Sometimes too interesting 😂

Tonight, we’re chatting about the VicSmart planning process with a town planner, exploring opportunities, common pitfalls and what to really think about before making a big property decision.

The value isn’t just in the property you buy... It’s in understanding its potential, its limitations and what you might be overlooking. And this is important because I messed this up before. Hence why I’m part of this and became a BA to help others get it right he first time!

That’s the extra layer of thinking I bring to my clients at Advocate Agency.

Buying well starts with knowing what you’re buying. Always know everything. First.

19/10/2026

The professional at the pointy end is the highest value service.. imagine saving over 6 figures because you have accurate pricing and strategy on your side!? Get it 👊🏼

18/10/2026

Congrats, and welcome to the corner of IG you’ve been searching for. Your next home is closer than you think. Glad you stumbled upon me here 👋🏼

15/10/2026

Pricing. It’s one of the biggest challenges buyers face and the number one thing that clients value from our service. Professional pricing and negotiation alone can save clients hundreds of thousands of dollars, especially when buying a family home in today’s buyers market.

14/10/2026

It wasn’t even our first purchase!! We were just exhausted, time poor and blindsided by the real estate agent 😩😩😩

Now, I buy property for my clients as if it’s personal. No client of mine will ever have to endure what I had to…. Lots of love, from your Melbourne inner east Buyers Advocate 👋🏼

12/10/2026

Inspect your new home before settlement. Right before settlement if you have to… once it’s settled and there’s a giant wardrobe, couch, mattresses or a tonne of crap under the house left behind, surprise, you get to keep it!

10/10/2026

“I couldn’t have done this without you”. What I work toward with each and every client…

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Melbourne, VIC

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